TREADWELL

Treadwell is a Toronto-based clothing brand and is a collaborative effort between Liam Cormier (Cancer Bats) & Bikes On Wheels.
The brand aims to bring together both motorcycle and bicycle riders and cater to both cultures/lifestyles. Treadwell accomplishes this by not having a product that's specifically for motorcyclists nor cyclists, but having products that are 'middle of the road' and wearable by anyone. The style and direction of the brand was to treat Treadwell as a manufacturing company in the 1950's, giving the brand an Americana vibe while having loose linework and keeping a hand drawn feel.