Sweet Obsession is a cake & pastries shop in the Kitsilano
neighbourhood of Vancouver. Currently they hold the
record as the greenest restaurant in the city, which
hasn’t been properly advertised in their old branding. A
new logo, packaging, UI, website, and advertising were
designed to suit their younger, eco-conscious target
In order to position Sweet Obsession as the greenest restaurant in the city, all packaging is biodegradable and has built-in rose seeds, allowing roses to grow.