Shed is a skincare ointment with special minerals and oils that’s used on tattoos during the healing process.

The logomark for Shed needs to effectively communicate with Shed’s end user — people with tattoos. A snake was chosen for two reasons: it goes with the name of the product. A snake will shed it’s old skin for new & beautiful skin. This is a lot like the healing process when getting a tattoo, your skin will flake off and what you’re left with is your new tattoo. Also, a snake is one of the most popular tattoos in the history of American tattooing, so it only makes sense that Shed’s logomark is a snake.

Shed is sold at high end tattoo parlours throughout Western Canada.