Peacemaker is a metal band from Vancouver & Victoria, BC including members of Argent Strand and Unicron.
In a scene where mostly all the band logos share too many characteristics, similar album artwork & merchandise, it makes getting noticed by potential fans extremely difficult. Peacemaker's lyrical themes differ from most metal bands as they promote positive aspects of life, as opposed to the mindless gore and violence themed lyrics as most other bands. In most ways Peacemaker isn't your typical metal band, and they shouldn't be branded like the rest.
The concept behind the branding was to make Peacemaker seem like a cult. Lettering inspired by old alchemy symbols were used as their wordmark, accompanied by their logomark.